It's how they LURE you in.
I believe it's called "bait and switch."
The Big Bang Theory Season 4, Episode 3
Stay here. I'll LURE them away.
Game of Thrones Season 6, Episode 1
Well, if you want to LURE me in
with sexy talk, that's how you do it.
The Big Bang Theory Season 10, Episode 4
Well, if you want to LURE me in
with sexy talk, that's how you do it.
The Big Bang Theory Season 10, Episode 5
We need to LURE him into the open
before his army destroys us all.
Game of Thrones Season 8, Episode 2